W.JAMES WEIGHS UP GRANT BENEFITS
4th April 2002

Newlyn based fish merchants, W. James & Sons, have been awarded an Objective 1 Fisheries grant of £13,000 to purchase new weighing and labelling equipment.

The firm, which has been trading for over 80 years, buys and sells a wide range of fish species from Newlyn. However, as markets are demanding more tracability and clearer labelling of all food products, the company is investing in this new technology to meet customer demands.

The specialist equipment has a computerised weighing system, which can trace fish back to the boat it was bought from, check how much fish was purchased and sold on a particular day and has more accuracy than the current manual weighing and book entering system.

Alison Elvey Objective 1 Fisheries Programme Manager stated "Customers are demanding more and more to know exactly where their fish has come from. W. James and Sons are addressing these needs by investing in new technology".

Partners Richard and Stephen James of W. James & Sons stated "This new weigh labelling system will allow us to comply with individual customer and country food labelling requirements. It will also provide our customers with full tracability of our products from the catchers to the producers".

Back to News Homepage