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ROYAL
CORNWALL SHOW WADEBRIDGE LAUNCHES 'FISH FOREVER' CAMPAIGN
May 2003
Visitors to the Royal Cornwall Show
may detect something decidedly ‘fishy’ about this year’s event. The
reason being – the high profile presence of the Cornish fishing
industry – promoted for the first time ever in the show’s history.
The fishing industry’s participation
at the Royal Cornwall show is the result of a major collaboration
between the region’s many local businesses. From boatyards and oil
suppliers who fuel the boats, to the chandlers and the restaurants
who serve the fish, the fishing industry is pivotal to the region’s
economic future.
‘Fish Forever’
is the theme which runs throughout the
entire promotion, designed not only to encourage local people to eat
more fish, but more importantly to raise greater awareness and
understanding of how the industry works.
The sizeable 1800 square feet stand
will play host to a varied and exciting range of activities over the
three days of the show. Visitors will get to witness and sample the
mouth-watering culinary delights created by both seafood industry
chefs, chefs from well known restaurants throughout Cornwall, as
well as celebrity chefs from the Rick Stein cookery school in
Padstow, as they give live cookery demonstrations using a range of
local fish. Speakers from the Duchy Fish Quota company and the
Cornwall Fish Producers Organisation will also be on hand every day
at the show answering questions and providing a fascinating insight
into the unique nature of the region’s fishing industry.
Robin Turner, the promotion’s chief
organiser, whose family have been in the fishing business for over
200 years, is a major voice for the promotion and protection of
fishing in Cornwall.
"The continued survival of the
region’s fishing industry depends on the support of its local
people. Through our presence at the Royal Cornwall Show we aim to
both entertain and educate people about an industry that is the very
backbone of the South West of England’s traditional business
infrastructure."
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